(Dan Tri) – For Novo-Viet Tiep, one of the solutions to bring stability and development, including difficulties from the pandemic, is the difference in technology, products, and approaches, expanding the business’s market.
At the end of October 2021 – when COVID-19 was still unknown and extremely complicated, the Chairman of Novo-Viet Tiep kept mentioning his ambition to become a leading enterprise in the field of valves and faucets in Vietnam. , promoting exports to major markets such as the UK, US, Australia, Korea…
According to a report by the company’s board of directors, Novo-Viet Tiep’s revenue in both the domestic and export markets increased by double digits compared to the previous year. Of which, the export rate alone doubled.
“At a time when COVID-19 is extremely complicated, businesses always comply with all regulations on distancing and epidemic prevention, taking advantage of that opportunity to focus on improving products, enhancing production, and human resource structure. , at the same time offering many diverse customer access options, leading to superior productivity and quality results compared to other products in the same industry”, Novo – Viet Tiep representative shared.
One of the solutions that bring stability and development despite all the difficulties of Novo-Viet Tiep is the determination and boldness in orientation and the flexibility and continuous creativity in operations with the goal of serving customers. Professional, modernized production, competitive prices, and optimization in quality and service.
Novo–Viet Tiep has stability and development, despite all the difficulties from the pandemic
Differences in technology and products – the fulcrum for sustainable development
Since its establishment, with the goal of investing methodically in technology and equipment in production to create products with outstanding quality, a representative of Novo-Viet Tiep said that the business has identified 6 Differentiating factors to create superiority over similar products.
First, all machinery, equipment, and production lines are advanced technology, imported from Japan. Investment in technology, machinery, and equipment has been identified by the company’s leadership as the foundation of its market expansion strategy, reaching the most demanding customers. Without good technology systems and machinery, it is difficult to create stable quality products, optimize productivity, and ensure progress.
Second, Novo-Viet Tiep’s input standards are required by the management board to exceed international and Vietnamese standards. For example: Copper content is always above 59% (while the BS5154:1991 standard only needs 56-57% to meet); Lead content is limited to less than 2% (while the Vietnamese standard is less than 2.5%). Increasing copper and reducing lead content, in addition to ensuring user safety, also helps Novo-Viet Tiep products always have sharp details, and high accuracy, overcoming the risk of leaks during processing. usage process – a risk that any unit is afraid of encountering because it causes huge long-term damage to the project.
According to the business representative, Novo Viet Tiep’s products always have sharpness and high precision, overcoming the risk of leakage during use.
Third, all production stages are 100% controlled by a team of engineers, foreign experts from Europe and Japan, and a team of experienced staff. All design, prototyping, editing, measuring, and storing are recorded in detail by Novo-Viet Tiep in accordance with the ISO 9001:2015 process. With a strictly controlled production process, Novo-Viet Tiep’s team of experts is uncompromising on quality issues.
Fourth, the factory ensures synchronization from the mold design stage, so the products are diverse, meeting all market needs, including specific orders, and satisfying even the most demanding customers from many countries.
The factory ensures synchronization from the mold design stage, so the products are diverse, meeting all market needs
Fifth, Novo–Viet Tiep products have a warranty period of 1.5 times longer than other brands in Vietnam.
Sixth, thanks to focusing on investing in R&D activities, Novo-Viet Tiep embraces technology, constantly improving to make products more beautiful, better, and more diverse to serve all customers’ needs. row. Therefore, many partners evaluate that Novo-Viet Tiep’s products are of high quality, meeting European standards with more sharpness.
How Novo – Viet Tiep “attacks” the most demanding markets
In 2022, Covid-19 and its obsession with the economy gradually disappear. Businesses are all in the general trend of recovery and development, Novo-Viet Tiep determined: Must make a lot more effort.
In the market expansion strategy in the coming time, in addition to maintaining and strongly developing the Northern and Central markets, Novo-Viet Tiep has determined to focus on expanding 2 markets: the South and international export.
In the market expansion strategy in the coming time, Novo Viet Tiep determined to focus on expanding two markets: the South and international export.
Explaining more clearly the goal of promoting the southern market, the leadership of Novo-Viet Tiep said that the market capacity of this region is very large, and if successful, it can bring in many times higher revenue. However, like a “piece of cake”, this market is targeted by many other businesses in the same industry, and the level of competition is quite fierce.
Therefore, Novo-Viet Tiep determined to standardize building the human resources system and distributor system to gain market share. “Each market has a different culture and consumer-style, so sales and approach methods must always be flexible. The company determines that expanding this market is a long, persistent road to convince customers with quality,” Novo-Viet Tiep leader said.
Novo Viet Tiep determined to standardize building the human resources system and distributor system to expand the market.
When it comes to market expansion, for a long time businesses have had the biggest headache in accessing international customers. For the international market, in addition to producing products that meet quality and schedule requirements, European, Australian, and American customers also pay special attention to the process of quality control and product development.
From the factory capacity assessment stage to the design, production, supply, and finally warranty stages, the customer appoints highly qualified experts to supervise. This is also a difficulty and challenge for the customer. any factory in Vietnam. But with the spirit of inquiry, learning, and continuous improvement, Novo-Viet Tiep said that not only has it conquered difficult customers, but the management and all employees have also been developed methodically, and professionally, following the development trend of the international market.
Serious investment in technology and focus on product quality have given Novo Viet Tiep an advantage when approaching domestic and international customers.
Serious investment in technology and focus on product quality have created advantages for Novo-Viet Tiep when approaching customers, including the most demanding markets such as England, Australia, America, and Korea… Together With that, careful preparation and a different approach, taking the customer as the focus, and doing everything best for customers has brought Novo-Viet Tiep impressive business results when recording rapid growth. The growth rate is very fast, especially for the export market in 2021, revenue exceeds nearly double the set target.
“With a persistent journey of creating European quality products owned by Vietnamese people, Novo-Viet Tiep has met large orders from international markets. With the domestic market, Novo-Viet Tiep has covered 64 provinces and cities nationwide and is a trusted and familiar partner of a series of giants in the field of plastic materials, water supply companies, and other companies. Use copper components. This is the clearest proof of this enterprise’s capacity and leading position in the field of manufacturing valves, faucets, and copper threads,” said a business representative.
